YouTube will spend $100 million on celebrities

 On hearings, Google carries on negotiations with Hollywood agencies for creation of channels on YouTube which will be conducted by celebrities. For each channel the corporation is ready to "be off" on $5 million which will go on the celebrity fee, and also film-making expenses, informs New York Magazine referring to anonymous sources.

  On a plan, popular actors and TV presenters should let out small three-minute shows directly connected with their role. So, for example, the leader of culinary transfer could tell on YouTube about the secrets of cooking.

Google wants to involve 20 known names, thus having spent about $100 million, what even for such large company very considerable money. To beat off them it gathers attraction of exclusive advertisers.

These news indirectly I confirm hearings that YouTube is going to be engaged in manufacture of video-rollers itself. Earlier it was mentioned desire of the company to get studio Next New Networks specializing on manufacture of ridiculous "virus" videos. By the way, one of its rollers became the looked most through last year.
 It is obvious that thus YouTube tries to lift quality of the video-content which for today consists on 99 % from videos house or removed on phone. «The essence is faster not in getting a qualitative content, and in stimulating its creation. Offering big  choice from qualitative videos, we please spectators and, hence, advertisers», – are told by the anonymous source familiar with a situation in the company.